Andrew Durkin
Head of Design · AI Product Design · 10+ Years
Head of Design and hands-on product designer building AI fitness products.
Since 2020, I've led design at Zing Coach across onboarding, workouts, AI coaching, retention, research, systems, and mobile growth, helping scale the product to 2.2M downloads.
Month-1 retention runs at 40–55%. Behind that are 100+ research studies, an onboarding experience rebuilt around one habit insight, and the discipline to say no to a hundred features in favor of the few decisions that actually move the product.
10+ years in product and mobile design, from Lead Designer at EPAM to Head of Design today. I lead design, research, systems, and growth while staying close to the craft.
Work
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2020 — Now
End-to-end mobile app experience — AI coaching, workouts, and retention. Scaled to 2.2M downloads since 2020.
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2022 — Now
Built a continuous research system with 100+ studies across onboarding, retention, monetization, and audience discovery.
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2023 — Now
Led the strategy and design for an adaptive AI coaching system — from static plans to a coach that adapts, checks in, and explains progress.
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2021 — 2025
Directed fitness video production across casting, visual direction, shoots, and post-production.
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2025 — 2026
Cross-functional work with marketing, content, and external partners to shape product and brand initiatives.
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2020 — Now
Built the design function from 1 to 6 across product, growth, and motion — while staying hands-on with core product work.
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2021 — NowDesign System & Growth Soon
Improved components, handoff quality, landing pages, websites, and quiz flows for growth experiments.
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2025 — NowB2B Experience Soon
Designed partner dashboards, operational UX, and internal business tools for B2B workflows.
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2023 — NowWeb Projects Soon
Designed websites, landing pages, and product pages to support growth, hiring, and product storytelling.